Who We Are

It’s Cardinal is a marketing agency serving both the public and private sectors since 2009. We are located on the East Coast of Florida and offer services locally, and globally.

Our focuses are custom strategic marketing and intelligent technologies that support businesses and their growth.

Strategic marketing efforts include branding, public relations, the development of; language sets and organizational culture standards, digital and physical collateral, communication processes, social platforms, plus the design of user interfaces and user experiences. Secondarily we offer ongoing management of the public-facing brand assets and the back-end security and hosting of websites, files, and emails.

Custom intelligent technologies include building the automation of existing or new procedural communications between clients and their customers to  increase the efficiency of an office. This may include branded apps, QR codes for general info or for specific functions, surveys, review requests and processes, phone trees, online forms with notifications, or outgoing marketing emails or communications.

We solve problems and support businesses in their time of growth and outreach to their specific audiences. Some terms related to what we do are business development, customer acquisition, customer retention, competitive research and market analysis, marketing planning, marketing execution, public relations and reviews management, digital asset management, physical asset management, direct property management, reporting, troubleshooting,

We also diagnose technology integration errors, offer forensic review of PPC (pay per click) and SEO (search engine optimization) efforts on and off-site, and we offer marketing opportunity forecasting.

It’s Cardinal Small Business Technology Suite
Our current technology suite options are available for custom modification and may be implemented into any existing wp website.

  • Auto Reviews Pull & Management: Automatic pull of reviews from across the web into your website for management/and/or agency review and action before pushing live to your website; currently including facebook, google, and yelp.
  • Association Link and Credibility Bar: Uses both logo images and live follow links in your website to show your audience who you associate with and provide assets to your associated brands/customers/trusted resources.
  • Custom Dynamic QR Code Generator: offers small business total control and access to update and modify the destination of a QR Code scan. Find out how this tool can transform a campaign or marketing effort for long-term growth.
  • Appointment Requests: Using conditional logic to move users through the least amount of questions needed to gather information, per user, for a custom user experience ending in a custom notifications to the user and the staff who are managing requests.
  • Surveys: Automating satisfaction surveys via email and website capture forms and questionnaires to keep ahead of any possible negative reviews before they happen.
  • Gift Certificates: Offer gift certificates with balance tracking and account support for your e-commerce shopping cart or your in-office purchases.
  • Shipping Logistics and Shipping Label Services: Automate your shopping cart shipping options to save both time and money.
  • Shopping Cart/Inventory Management: Integrations and easy interface custom mapping for e-commerce shopping carts and inventory.
  • Special Access: Offer special credentialed access through your website to secret or internal documents, files, forms, memos, articles, or flyers to your members, patients, clients, sales team, employees, or partners to access in real time. Control their ability to upload, download, delete, or edit by the user.
  • Custom Onboarding: Walk your audience, users, or employees through anything from company email set-ups to a complete HR onboarding process or any other process you currently do manually. Step by step guides using easy graphics and short text ‘how-to’ can be set up in a secure website, downloadable apps, or both. Forms and data associated may be exported or archived in a custom database for compliance or for reporting.
  • Custom Apps: to automate or support almost anything you do manually at this time and/or to support campaigns and marketing efforts such as customer appreciation and retention coupons, accumulated use vouchers, gift certificates, or anything else you may be able to imagine.

We strive to help businesses expand their reach and grow while harnessing technology to simplify manual processes. We know that small and mid sized businesses may lack the budget needed to staff a full team of professionals in marketing and technology. We will always do our best to work with an organization’s current team and budget to make meaningful change. Outsourcing the parts of your business you have the least time for or experience in can be the most cost-effective way to grow. Let our experience and success go to work for your and your brand.

If you have questions, or would like to know more, reach out to us here.

It's Cardinal Marketing and Business Development